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Footprints in the Metaverse: Revolutionizing Sneaker Culture in Web3
Ole Scheie
June 17, 2023
GM and welcome back! The digital realm is continuously evolving, and our mission is to keep you updated with the latest in digital culture. This week has been a big one for digital sneakers.
Ready to dive into a world where technology meets culture? Let's go!
Today, we cover the following:
⚡ Puma's innovative Black Station 2: A Metaverse Revelation
💍 adidas Originals x FEWOCiOUS: An Artistic Revolution in Web3
🌊 Fortnite x Nike: The Ultimate Sneakerhunt Extravaganza
🖌️ Space Runners x Smiley: A Metaverse for a better world.
👟Creator of the week: AI artist designs toilets and bathtubs from sneakers.
⚡ Puma's innovative Black Station 2: A Metaverse Revelation
Leading sportswear brand, Puma, takes a giant leap forward in the metaverse with the unveiling of Black Station 2.
A next-gen digital platform fusing virtual and physical worlds. Building on the legacy of the original Black Station, launched at the iconic New York Fashion Week.
Be sure to explore the new worlds of Black Station 2, on Puma`s website which is set to transform the virtual sportswear landscape.
💍 Adidas Originals x FEWOCiOUS: An Artistic Revolution in Web3
The future of artistic innovation is here as Adidas Originals collaborates with groundbreaking digital artist FEWOCiOUS.
A mint pass will be released on June 22, allowing owners to claim FEWOCiOUS designed sneakers.
You can even spot the shoe in one of Google’s latest commercials:
Got sneaker envy? #FixedOnPixel.
Next time you spot a fresh new pair of @adidasoriginals kicks on the subway or get inspired by anything else you see, Google Lens on the new #Pixel7a is there to help search for things that catch your eye.
— Made by Google (@madebygoogle)
6:24 PM • Jun 15, 2023
🌊 Fortnite x Nike: The Ultimate Sneakerhunt Extravaganza
On 6.20 the ultimate Sneakerhunt begins. 🏙️🌬️
— Nike (@Nike)
4:01 PM • Jun 16, 2023
The sneaker culture is about to get a refreshing twist as Nike partners with Fortnite to host the “Ultimate Sneakerhunt.”
Dubbed "AIRPHORIA," this exhilarating event promises a unique and immersive sneaker-hunting experience starting on June 20th. You also see the .SWOOSH (Nike`s Web3 platform) logo in the teaser
This is one to keep an eye on as Fortnite has 240 million active monthly players.
🖌️ Space Runners x Smiley: A Metaverse For A Better World.
The Black Hole is here and is threatening the Universe…
But the Planets won’t go down without a fight.
Will you join the resistance?
— Space Runners (@SpaceRunnersNFT)
5:01 PM • Jun 11, 2023
Leading fashion tech platform, Space Runners, teams up with the legendary Smiley brand.
The collaboration, dubbed "Smiley World by Space Runners," aims to cultivate a community committed to improving the world. It will encourage and reward its community for its creativity in an immersive digital environment.
You can read more here
👟 Creator Of The Week: AI Artist Designs Toilets And Bathtubs From Sneakers.
The creator of the week goes to IG acount @nerdyalan as he creates toilets and bathtubs from sneaker designs.
That's all for today. Next week will mark a new chapter in Byt3wave`s journey, which I am excited to start. Stay tuned for more information.
Enjoy your weekend, and remember – let your creativity flourish!